The intelligence layer for paid media.
Built and run by the Athens performance agency that uses it daily.
A real morning, on a real account.
Six findings the advisor surfaced overnight on a live tyre retailer. Reclaimable spend, saturation tells, lockout signals. Every line links back to the auction it came from.
| # | Finding | Surface | Impact / mo | Disposition |
|---|---|---|---|---|
| 01 | Brand auction tells competitors are bidding on your name. 41% of branded clicks traced to a non-brand auction. Max CPC ceiling leaves the top slot to a competitor 3 days in 7. | Google · Search · Brand | +€1,847 | Reclaim |
| 02 | 14 search terms wasted €312 last 30 days. "free tyre fitting near me" and 13 others: zero conversions, average 4.2 clicks each. Surfaced as negative-match candidates. | Google · Search · Generic | +€312 | Reclaim |
| 03 | Asset group "Tyre fitting" outpacing budget at 3.1× ROAS. Daily cap unchanged for 23 days. Demand suggests headroom: cap is the binding constraint, not creative or audience. | Google · PMax | +€2,180 | Flagged |
| 04 | Retargeting frequency 7.2 on cold segment. CPM up 38% in 14 days. Reach exhausted; ad set is now competing against itself for the same impression. | Meta · Reels · Retarget | −€640 | Flagged |
| 05 | 6 product groups with zero impressions in 30 days. Shopping feed health is fine. Bid structure suggests competitive lockout: these SKUs aren't entering the auction. | Google · Shopping | +€480 | Flagged |
| 06 | Lookalike 1% overlaps a custom audience by 78%. Effectively duplicate spend. One audience can absorb the other's budget without losing reach. | Meta · Stories · Prospect | +€540 | Reclaim |
Example: Alltyres, 30-day window 2026-04
23% average ad budget waste identified across the first cohort of audited accounts.
Reclaimable spend, redirectable spend, and unflagged risk surfaced before any human review. Operators decide what gets acted on, what gets deferred.
Connect
Read-only OAuth to Meta, LinkedIn, TikTok. Google Ads pending platform verification. Five minutes per platform.
Review
Overnight, the advisor reads 30 days of spend, surfaces leaks and saturation tells, checks spec compliance across surfaces.
Act
Your performance lead reads the morning audit, decides what to act on, ships the change inside the ad platform.
Talk to your accounts.
Two surfaces, one shortcut. Search reads what's already there. Assistant creates what isn't.
Each Assistant message uses 1 AI credit.
Agency operations spine.
One workspace per client. Keyboard-first.
Built for the three roles that touch every account.
Performance Manager
Reads the morning audit. Decides which finding gets acted on, which gets deferred, which gets archived.
Creative Director
Checks spec compliance before shipping. Watches asset status move Draft → In use without surprise.
Account Manager
Owns the client workspace. Reads notes, surfaces context for the weekly call.
Enterprise foundation.
Multi-tenant isolation, EU hosting, daily encrypted backups, GDPR compliant. The foundation your agency and its clients run on.
From Free to €399 a month.
Four plans, billed monthly or annually. Start free, scale when you add ad accounts and seats.
See your audit in your inbox tomorrow.
Book a 30-min demo. We'll connect your accounts read-only and ship a real audit by next morning.